FACE(BOOK) versus SKIPPER(BOOK)

It has all started in August 2018, as I have been sitting with my fellow skippers at my friend’s place, Roki’s in Plisko Polje on the island of Vis (Issa), and discussing why there is no website for clients to find the preferable skipper. As we were seated, I was thinking aloud about the name ‘bookaskipper’, ‘skipperbooking’, and it just popped out ‘SKIPPERBOOK’, and the brand was born.

A couple of weeks passed by, the season was over, and the project was born. Until the beginning of November 2018, the business plan was created, the website in the development process (under…